Pinterest and Instagram become e-commerce friendly, Twitter launches audience insights, and more of the latest digital news.
In a few weeks, pinners will be able to buy their favorite Pinterest finds directly from the platform by clicking on a “Buy it” button. When searching for pins, there will be a new price filter, as prices are available with search results. Partners participating in this rollout include Neiman Marcus, Nordstrom, Macy’s, Kate Spade, Jo-Ann Fabric and Craft Stores and more.
Recently, Instagram announced their plans to open up advertising to all brands. Small and large businesses alike will now have the opportunity to reach the platform’s 300 million users. Additionally, Instagram is testing a type of ad that enables viewers to buy products directly from Instagram.
Twitter introduced Audience Insights as part of its current dashboard. The new tool will allow marketers to gain information about the people who have engaged with their organic tweets and also helps identify new audiences. Insights can be used with current campaigns to identify how to target ads and tailor content accordingly to reach new audiences.
Earlier this week, Facebook began testing a new tool that enables Business Page owners to write, save and re-use messages directly on Facebook. The tool, “Saved Replies,” allows an owner to create a list of canned messages, which can then be searched and placed automatically into the body of outbound messages. The update is focused on saving community managers time when communicating with customers, and is currently in beta testing.
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