Snapchat invests in shopping app, Instagram tries to win back users and more of the latest digital news.
Would you buy clothes on Snapchat? CEO Evan Spiegel seems to think so. Snapchat is investing in Spring, an e-commerce app that recommends menswear and womenswear via a slick photo-friendly feed. Snapchat plans to roll out new in-app experiences to grow user engagement and business.
Instagram has started sending users email recaps called “Highlights.” The emails showcase a few of the strongest posts from users they currently follow. The email campaign is focused on bringing back users who no longer are engaged with the app by showing them what they’re missing.
Facebook is adding another media partner to expand its video strategy, further solidifying the social network as a video platform. FORTUNE Magazine is launching an interview video series called “The Chat” that will operate similarly to Reddit’s “Ask Me Anything.” The video series will exist entirely on Facebook, which recently announced it had over 4 billion video views per day in Q1 of 2015. For brands, this means Facebook will become a much more mature video platform, not only for advertising, but also for content publishing.
Software management platform Spredfast recently announced its new status as Tumblr’s Preferred Data Partner. The partnership will allow the platform to access Tumblr’s real-time feed of all public activity. The update will also allow brands to better target Tumblr’s unique audience—a very young and image-oriented group who spend more time on Tumblr when compared against other social platforms.
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