Twitter’s acquisition improves ads, Pinterest’s new scheduling functionality and more of the latest digital news.
This week, Twitter acquired commerce ads tech firm TellApart and announced it will allow ads to be sold through Google’s DoubleClick bid manager. TellApart will aid cross-device targeting and measurement, helping advertisers reach users wherever they are, and allowing Twitter to get credit no matter where ads are viewed. Twitter’s partnership with Google’s DoubleClick ad exchange will allow advertisers to purchase ads from both websites and Twitter on a single interface, centralizing their buying.
Pinterest and Buffer have teamed up to allow brands and influencers to schedule their pins, ultimately giving more control of their social media presence. This feature not only promotes efficiency in the social media planning process, but also helps optimize the timing of the posts. Buffer already offers a similar schedule post service for Twitter, Facebook, LinkedIn and Google+, currently making them the only one-stop-shop for planned social media publishing. Users will need a paid Buffer Awesome or Buffer for Business account to use the feature.
Instagram has launched a new, internally operated account that will be used to showcase musicians and music lovers in the community. @Music will share updates once daily, Tuesday through Sunday. Content will include short profiles of featured artists and a mix of editorial, including a series offering 15-second music lessons and another spotlighting independent artists around the world. By creating exclusive editorial content, Instagram hopes to become a full-service platform for music lovers, and to enhance its position as a critical ally for artists and labels.
The 2015 Webby Awards results are in! Mashable shares a few of the highlights from this year’s 344 winners.
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