YouTube soon to offer paid subscriptions, Tumblr debuts a 24-hour dashboard ad and more of the latest digital news.
YouTube’s paid subscription offering is quickly taking shape as it moves closer to its expected release in the next few months. A subscription will offer consumers ad-free videos, the ability to store videos offline on mobile devices and much more. The producers of YouTube videos will take a percentage of the subscription revenue, with the caveat that they must participate in the subscription offering or their videos will be set to private. Subscriptions could cost consumers around $10 a month, with a reduced price option to subscribe to specific channels. This move comes at a critical time, as competition has increased in the online video space.
Tumblr yesterday released a new ad product called Sponsored Day, enabling marketers to appear at the top of viewers’ dashboards for a 24-hour period. Sponsored Day posts will be marked by a dollar sign icon and are intended to direct traffic to a brand’s custom content channel through the site’s Explore tab. Ads are viewable by anyone who visits the platform and brands are not required to have a Tumblr page to purchase an ad.
Earlier this week, Snapchat stopped selling Brand Story ads that let advertisers pay to promote a standalone piece of branded content within the mobile app. Instead, the company is promoting its TV-like Our Story feeds, as well as its portal Discover. Additionally, Snapchat is also pitching localized stories that will be specific to college campuses or metropolitan areas. Their “Our Story” feature will be restricted to pre-produced footage.
Instagram users are now able to receive push notifications from their favorite accounts with the platform’s new post notifications tool, making it easier to keep track of favorite accounts. In the same announcement, Instagram also released new photo editing tools called Color and Fade. Color allows users to adjust the tone of the highlights and shadows of pictures for moody effects and Fade blends colors together for a muted effect. The Color and Fade tools are currently available on Android devices and are coming to iOS soon.
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