Facebook video activity soars, Twitter to launch native video tool in coming weeks and more of the latest digital news.
In the past year, Facebook has seen a high amount of activity in video content on mobile devices. Over 50 percent of U.S. users watch at least one video daily, and video posts have increased by 75 percent globally. As videos flood users’ news feeds, brands have the ability to strategically target consumers directly on their mobile devices.
Twitter plans to release its native video tool in the next few weeks. Similar to the platform’s standalone video app Vine, users will be able to shoot, edit and post videos directly from the app. Videos will also have time limits, though the exact time has not been disclosed. The update is expected to be one of the largest since the platform began.
At the start of the New Year, Pinterest released their promoted pins program to all users. Similar in look to unpaid content, pins can target users based on specific demographics, topics of interest and location. Early reports show that the ads are seen by an average of 30 percent more people and continue to perform following the end of a campaign. While mostly larger brands are utilizing promoted pins, Pinterest hopes the new ad features will cater to small and midsize businesses in the future.
In an effort to become a high-traffic network, LinkedIn announced the expansion of its publishing platform to 230 million English speakers. Beyond job searching and resume building, the professional platform aims to become part of users’ daily habits. In the coming months, LinkedIn will plan to extend the tool to all members in supported languages.