Twitter ramps up its analytics, YouTube brings in new features and more of the latest digital news.
Twitter plans to roll out new mobile analytics offerings to a small percentage of users in an initial test period. If fully released, users will be able to monitor statistics on a tweet-by-tweet basis, using a new “View Analytics Details” button located at the bottom of each tweet. The statistics will initially only be available in the iOS app.
Through its InVideo programming feature, YouTube now allows brands to add a watermarks, video intros and more. These new features, aimed to increase CTR and ultimately improve the overall user experience, are accessible right within YouTube Analytics.
In a report released by the Global Web Index, Tumblr and Pinterest were singled out as the fastest-growing social platforms. In the last six months, Tumblr’s active users grew 120% and Pinterest wasn’t far behind, with a 111% increase. It is worth noting that these placements refer only to growth, and do not reflect overall social network popularity.
USA Today released a list of the top 10 most-tagged destination on Instagram. Check out the article and see if your favorite spots made the cut.
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