Snapchat users can now send money to friends, Twitter makes significant updates to search and more of the latest digital news.
In an interesting move, Snapchat launched “Snapcash” payment options on its app through a deal with Square Cash – entering the competitive mobile payment market alongside Google Wallet and Venmo. Users can link their debit card to their Snapchat accounts and type a dollar amount into Snapchat’s text-chat feature to instantly send a friend money. Currently the feature is only available on Android, but coming soon to iOS. This update also hints at ecommerce opportunities for brands and sophisticated targeting through paid ads.
Twitter updated its search tool this week to allow users to search through the half trillion tweets that have been sent over the past eight years. Previously, more current tweets with high engagement dominated search results. Now, the search field remains the same, but the platform displays all relevant results. Twitter said the improved search infrastructure is ideal for viewing entire conversations, whether it’s for a sports season, conference or trending hashtag.
Last Friday, Facebook announced that it would start punishing organic posts with aggressive marketing language (BUY NOW, INSTALL NOW, etc.) starting January 2015. This decision is based on a study that found users want to see less promotional content, and that the posts found most annoying weren’t ads but organic posts from Pages they follow. Brands are encouraged to create organic content that is focused on social objectives, like engagement, and to limit content aimed at increasing sales or downloads.
The latest version of Social Studio was unveiled this week and features an integrated set of social media tools geared at making stronger connections with customers and simplifying cross-team collaboration. New features include a “Send to Service Cloud” button to streamline the customer service process by routing certain content to internal experts who will be best suited to address them. Most updates are available now, with a few currently in beta that are scheduled for general availability early next year.