Facebook gets hyper-local with ads, Twitter promotes partner content through “Pin Picks” and more of the latest digital news of the week.
This week, Facebook launched hyper-local advertising, allowing advertisers to target ads to people who live or have been within a specific distance of their business. This new ad offering also includes a button that will launch a mobile map app to provide directions to the business. This new “Local Awareness” ad feature will be available in the US for business owners in the next few weeks and globally within a few months.
Pinterest has launched a new weekly collections space called Pin Picks. Pins will be aggregated under the official Pinterest account, sourced from select content partners including eHow and YouTube star Michelle Phan. Pin Picks offers convenience for new pinners looking for content or people and boards to follow.
Advertisements are officially a go, as announced yesterday by Snapchat CEO Evan Spiegel. Located within the Stories feature, users have the option to look at or skip these ads, while normal snaps directly between two friends will remain uninterrupted. Although competing social networks collect large amounts of user information for ad-buys, Snapchat will only release non-targeted ads.
LinkedIn launched a new addition to the “Who’s Viewed Your Profile” feature, allowing users to better understand the impact of their actions within LinkedIn communities. The feature offers insights graphs that outline how many business leads were earned after a user joined an industry group. These added insights link personal activity to relevant profile views, an improvement for both individuals and brands.