Facebook re-launches ad platform Atlas, Twitter invests in MIT social media lab and more of the latest digital news of the week.
On Monday, Facebook rolled out its completely re-built ad platform, Atlas. Previously, Facebook used cookies to track the most visited websites so it could show targeted ads once users returned to Facebook.com. Now, Atlas will allow marketers to tap Facebook’s user data and direct ads to people on thousands of other websites and mobile apps outside of the platform.
Whether you’re managing an Instagram account for a client, or just looking for some inspiration, Mashable shares eight famous photographers that are worth checking out to get your creativity flowing.
Earlier this week, Google announced four new ad units specifically designed for mobile devices. Three of the new ad units are interstitial, meaning they display before the expected content page, and will take up the majority of the user’s mobile screen. Google also plans to expand access to their mobile TrueView video ads that were previously only available to gaming apps in their AdMob in-app ad network.
Twitter is diving deeper into research to better understand the role that Twitter and other social platforms play in the way that people communicate through the funding of an MIT lab. The social media giant will be spending $10 million over five years for this newly announced initiative, and will provide uninhibited access to all of its tweets dating back to the platform’s birth. This news follows Twitter’s release of all public and historical data to a handful of research institutions back in April.