Twitter-targeted ads for movie buffs, Facebook’s new advertising platform and more of the latest digital news.
Twitter will begin offering ads specifically for movies, targeting audiences based on users’ past tweets. For example, if a user tweeted about the first movie of a series, Twitter would subsequently target that same person for the sequel. From extensive internal research, the social platform was found to be a major influence in movie choices; users are likely to watch a movie based on news and feedback shared on Twitter. According to Twitter, beta testing will begin in the coming months.
In an effort to challenge Google in the advertising space, Facebook is preparing to launch a new advertising platform next week. Possibly stemming from its Atlas purchase from Microsoft in 2013, this platform is designed to help marketers further understand what their audiences are seeing both on Facebook and off.
Originally launched in March, Ello is receiving lots of love as an ad-free, LGBT-friendly social platform. The big difference from larger platforms is its invite-only requirement and users have the option of opting out of analytic tracking during usage. According to recent reports, Ello is receiving anywhere from 4,000 to more than 30,000 requests an hour from folks eager to join the platform.
With almost 5,000 digital news sector jobs now, the online front is a growing forum for the latest news. Find out more about the relationship between news and social media, based on research by the Pew Research Center.