Sunday 25 September 2016

Friday5: Keep Your Eye on Social Media Week

Social Media Week is upon us once again. The second, weeklong conference of 2014 kicks off on September 22 in cities around the world, including São Paulo, Toronto, Los Angeles, Chicago, London, and Berlin. Social Media Week brings together some of the top thinkers and professionals in the industry to share ideas, best practices and future insights in to the fast-paced and constantly evolving digital medium.

Here are a few key themes to keep an eye out for:

1. Wearable Technology

Wearable technology has been discussed for a few years now. Whether it’s a Wi-Fi enabled watch or a pair of hi-tech glasses, wearable technology is shaping up to be the next big consumer product. Be sure to check out discussions happening in Los Angeles and London to see how the tech industry is responding and what this means for digital marketers.

2. Data Security and Privacy

The lists of companies who have suffered data breaches continues to grow, and security and privacy are a growing concern for consumers. People are beginning to put more pressure and scrutiny on companies and governments who hold their information. As consumers’ digital life continues to grow, this will continue to be an important trend to follow.

3. Mobile and E-Commerce

Shopping and buying online is nothing new but the frequency and consumer demand seems to be growing continuously. This is evident in the new products and services coming out to capitalize on the need for rapid, easy and secure mobile and e-commerce, including Twitter’s moves toward a mobile purchasing platform. Be sure to check out the many Social Media Week events discussing the future of mobile and e-commerce.

4. Social Media’s Impact on the News

Some say that the news media is “dying.” But, is it really dying or is it just changing with the times? Check out #SMWNEWS to follow the conversations happening during Social Media Week about the changes in how we report, consume and share the news.

5. Content and Storytelling

It seems like every conference or summit about digital media has a keynote speaker about content and storytelling, which tells you one thing: it’s extremely important. Anyone can produce content but it’s producing the right content at the right time to the right audience that matters. Follow #SMWSTORYTELLING to join the conversation about content and storytelling at Social Media Week.

What do you think will be the big trend in Social Media Week?

Be sure to follow #SMW14 to see what’s new and what’s being discussed before, during and after Social Media Week September 2014.

Image credit: Jason Howle

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