Saturday 24 February 2018

Facebook calls out fake news with “Satire” tag and Google rolls out website call conversions

Facebook tests “Satire” tag, Google introduces website call conversions and more of the latest digital news.

Facebook Tests ‘Satire’ Tag to Help Users Identify Fake News

Prompted by user feedback, Facebook is testing a “satire” tag to identify fake news sourced from outlets such as The Onion, ClickHole and The Daily Currant. The tag will exist in the Related Articles box and will automatically appear after the user clicks on an article from a satirical website. Tests have reportedly begun a month ago and the feature will likely roll out to other parody news sites in the coming weeks.

Introducing Website Call Conversions

Early this week, Google released website call conversions, a new way of identifying and measuring the success of click-to-call ads. With a unique forwarding number, Google can track the exact keyword and ad that directed the customer to make a call on the website. Likely an effort to increase ad profit, the feature is only available in countries with Google forwarding numbers.

SlideShare Axes Its Freemium Model, Makes ‘Pro’ Features like Analytics Free

SlideShare, the LinkedIn-owned site that allows users to share presentations online, announced they are eliminating the for-pay premium status and making their premium features available to all users. Additionally, SlideShare plans to introduce a new feature monthly, beginning September. Future updates include analytics, profile customization, private uploads and video sharing.

Vine Makes It Easier to Make Vines

Vine’s newest update allows users to import pre-recorded videos and turn them into Vine clips. The iOS update also boasts new editing features including the highly-anticipated preview-and-undo buttons. These changes come as Vine attempts to simplify its user process and engage more novice users who are unfamiliar with the platform.

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