Monday 26 September 2016

Friday5: New Social Media Features

Keeping track of all the major updates across social media can be daunting even for the most tuned-in digital people. Here to help is this week’s Friday5 looking at some of the most recent updates to the major social media platforms. These tools are great ways to help Community Managers reach and engage more of their community.

1. Twitter Amplify

Twitter’s Amplify service is moving out of the garage and into the fully-functioning real world. Historically, the Twitter Amplify service has been used by major U.S. and European TV broadcasters to share live TV clips and video content on Twitter in real-time. The paid media distribution service from Twitter has seen the most success during live televised events such as award shows and sporting events—including the World Cup. The service extends the reach beyond a broadcaster’s standard TV viewers by serving live TV content to Twitter users without leaving the Twitter app. Twitter recently announced that it’s expanding the service to more broadcasters and media companies, potentially allowing more live video content from events such as concerts or speeches.

2. Snapchat Geo Filters

Snapchat recently released a new feature on its app which allows users to add customized filters to their Snaps based on location. Currently the geo-filters only exist for popular destinations and neighborhoods in Los Angeles and New York City—a few were created for Rio de Janeiro during the World Cup. It’s unconfirmed, but speculated, that Snapchat will use this new feature as a revenue source tapping popular tourist destinations such as theme parks, sports arenas and museums to name a few.

3. iPad App Makes 3D Selfies

A partnership between Occipital and Itseez3D created an iPad app which can turn any picture from an iOS camera—with an attached Structure Sensor device—into a 3D object. Although this app isn’t specific to a particular social media platform it could create a whole new way for users to share their selfies—especially after Facebook closed the $2 billion purchase of virtual reality startup Oculus Rift. Of course there’s hundreds of applications for an app which creates 3D images beyond the self-indulgent selfies—such as mapping dimensions of a room, gaming avatars or 3D printing—but let’s be honest. Consumers want one thing: to share selfies.

4. Vine Loop Counts

Twitter’s popular micro-video sharing platform, Vine, has added a way to measure engagement and popularity of a Vine, which was previously unavailable to users and admins. The updated feature allows users on the mobile app and vine.co to view in real-time, the popularity of a Vine based on how many times it’s been looped. This is a great KPI for clients to understand the reach and popularity of their Vine beyond the standard comments and Twitter engagement.

5. Updated Tweet Activity Dashboard

Twitter already has a robust analytics platform for promoted Tweets but has recently expanded its analytics offerings to organic Tweets. Through the updated Tweet Activity Dashboard, Community Managers can now view how Tweets are performing in real-time, impressions (time a Tweet is viewed by a user), and total engagement including clicks to links and embedded media in addition to the standard Retweets, replies and favorites. The updated Dashboard can help optimize content strategy in real-time and provide up-to-the-minute metrics.

What new feature are you most excited to use?

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