Facebook launches Snapchat competitor, Twitter expands offerings for live media partners and more of the latest digital news.
On Tuesday, Facebook officially launched Slingshot, a Snapchat-like app for sharing disappearing messages. The app differs from Snapchat primarily because it requires users to reply with a message before they’re able to unlock messages from friends. Slingshot accounts are tied to cellphone numbers, and do not require Facebook accounts for use.
In an effort to extend the toolset it offers to live content producers, Twitter has acquired SnappyTV, a service that allows users to edit and share clips in near real-time from live broadcasts. SnappyTV has provided Twitter with highly shareable broadcast content in the past, and this acquisition will allow this type of content to be directly embeddable in Tweets. Clients of SnappyTV include Fox, Nascar and TechCrunch.
Snapchat is becoming more brand-friendly with two new features: customizable photo filters and an ability to include a brand logo. The popular messaging app has also announced a group sharing tool specifically for concerts and other live events called Our Story, which uses geo-location to allow event attendees to share snaps collectively.
Simply Measured shares a handful of tips for establishing metrics to measure brands’ Instagram presence. Tips include determining and keeping a close eye on competitors, identifying top cities for engagement and more.