Facebook rolls out a new Page design, Instagram introduces improved photo filters and more of the latest digital news of the week.
Facebook has announced a new desktop look for Pages that will be rolled out worldwide by the end of this week. After completing a tour of the new design, admins can switch to the new design immediately. Page admins will also have the ability to track ad information including new Likes, unread notifications and messages anywhere on the page, compare performances of Pages similar to their own and more.
In response to users’ persistent requests, Instagram has released a major upgrade to its photo filters. New features include a photo filter slider, eight photo adjustment options and a “tilt and crop” capability.
This past Thursday, Pinterest revealed that it will begin offering self-service ads through online auctions in order to reposition itself as a curated search engine. Marketers will bid for spaces in specific categories, such as home décor and fashion, and will pay on a cost-per-click basis. Their main targets, small and medium-sized businesses, will have the luxury of an already robust search engine and multiple opportunities for ad space.
Facebook dives into the decline of organic reach, emphasizing the necessity of paid and showing how businesses are able to still be successful on the platform. Read on for the full QA.