Thursday 26 April 2018

A Day in the Life: Adam, Account Manager, Toronto

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Name: Adam Weitner

What is your title/practice? Account manager, Digital

How many people are in your office? There are 125 people in the Toronto office.

What does your job entail? My focus is on social content and community management, but the majority of my time is dedicated to overseeing projects as well as building and maintaining good client relationships.

Which social platform do you use most often? I use Facebook and Twitter equally, though I’m more visually active on Facebook. With Twitter I’m more of an observer, and I am not the type to tweet about how my breakfast was. My tweeting is reserved for things I truly care about, not every thought that comes to mind.

What do you like best about your job? The people I work with. I get to learn a lot every day thanks to them and their genius. Oh, and we always have a blast working together too.

How do you think the PR trends in your region differ from other regions? In Canada, falling revenues are forcing media companies to turn to new methods, which has been a big catalyst in changing how we pitch for editorial. I believe it’s the same story (pun not intended!) throughout most of the developed world, though I know there are subtle nuances that make the ways we approach PR a bit different in each region, too.

What’s the most unusual thing about your office? It is entirely open and there are no private offices (aside from HR)! Even our CEO, John Clinton, sits out in the open with everybody else. It’s something I was unsure of coming in, but I totally love it. Being amongst your colleagues definitely does help bring you all together and make you more collaborative. Plus, I get to bug Rob Manne several times a day, just by turning to my right!

What’s one thing you wish you knew as a recent college graduate? That it’s cool to be yourself, no matter how quirky, different or crazy you think you are. Different perspectives and ways of thinking are more than welcomed in PR.

What’s your favorite part about the Edelman culture? I truly feel like part of a family. Once again I will refer to my colleagues, who make coming in to work amazing every day. Also, to my above point, I feel like I can be myself and don’t have to hide my silly side.

What path did you take before getting to Edelman? My career began in home construction. No, not construction PR – hands on, hammer-and-nails construction! I also came very close to getting into firefighting before following my destiny to PR. It’s a long story…

How will you Show Up Differently in 2014? To show up differently this year I’ve been actively seeking opportunities to go outside of my comfort zone. On purpose. It’s served me very well so far, so I plan to continue taking risks and forcing myself into things that totally scare me!

Image credit: Pedro Szekely

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