Thursday 26 April 2018

Digital Dice: Pinterest explores ads and Twitter’s ‘Fave People’ feature

Pinterest explores ads, Twitter’s ‘Fave People’ feature and more of the latest digital news of the week.

Twitter Testing ‘Fave People’ Feature

Similar to Twitter’s existing ‘Lists,’ the new ‘Fave People’ feature allows users to organize and keep track of their favorite Twitter users. This update will be a great opportunity for brands to more easily monitor, proactively identify and engage with tweets from their top influencers and brand ambassadors. Assigning ‘Fave People’ will be as simple as clicking on or tapping a gold star icon. The feature is currently being tested among a small group of Android users and does not have an official broader rollout date.

Got $1 Million? Pinterest Would Like to Sell You an Ad

Pinterest has yet to sell ads, but when it does they won’t be cheap. AdAge reports that Pinterest is asking for spending commitments between $1 million and $2 million, and pricing CPMs between $30 and $40. No date has been announced for the launch of paid Pinterest ads thus far.

Taco Bell’s Latest Marketing Innovation: Feature Phones

In an effort to promote the debut of its new breakfast menu, Taco Bell rolled out Feature Phones to its fans. Around 1,000 hand-picked super fans and influencers will receive Samsung T404G phones from HipCricket, which will deliver various missions to be completed in exchange for prizes, including Waffle shirts, A.M. Crunchwrap sheets and free Taco Bell breakfast for a year. While the “Breakfast Phones” have caused an online stir since their March 19th deliveries, this is not the first social stunt Taco Bell has pulled, as the restaurant was one of the first brands to join Snapchat when they relaunched the Beefy Crunch Burrito last year.

Women Have Bigger Presence on Social

Finances Online has published an infographic examining the presence of men and women on various social platforms in 2013, including Facebook, Twitter, Pinterest, Tumblr, Instagram and LinkedIn. Among other findings, the graphic reveals that women are more present on all platforms except LinkedIn, and that they are more likely to interact with brands. Data for the infographic was sourced from Pew Research, Burst Media and Nielsen.

Android Wear: Google’s Wearables Platform Is Here

This week Google announced the developer preview of its long awaited smartwatch platform, Android Wear. In this initial launch, the platform is focused on notifications and providing the right information at the right time through a connected Android device. With multiple big name partners, the success of the program and future wearable devices leans on developers adopting the platform.

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