Tuesday 24 April 2018

Digital Dice: The Evolution of SXSW

A mouth-watering app from Oscar Mayer, a dive into the evolution of SXSW and some of the latest digital news of the week.

Wake Up and Smell the Bacon with Oscar Mayer’s New iOS App

In an effort to further promote its online sweepstakes, Oscar Mayer released a new app to rouse users out of bed with the sounds and smells of bacon. A gadget attachment, which plugs into the iPhone headphone jack, serves as a prize for entering the contest and allows meat lovers to wake with a bacon aroma and sizzling alarm sound.

How SXSW Put Itself on the Map

With SXSW kicking into gear, USA TODAY shares insight into the popular festival. Check out why an estimated 70,000+ enthusiasts are flocking to Austin.

LinkedIn Expands Mobile Advertising Offering

As of March 5th, LinkedIn is offering Sponsored InMail on mobile. The feature enables marketers to target prospects with prominent notifications on their homepages and inboxes, send personalized invites to events and more. This change comes after data showed that more than half of LinkedIn message views take place on mobile devices.

Changes to Facebook Ads Makes Measurement more Valuable

Following Facebook’s announcement about updates to their “Core Audience” ad targeting feature, Simply Measured breaks these changes down and provides four tips to use Facebook data to help plan ads.

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