Enjoy the post-holiday weekend edition of Digital Dice!
To celebrate Facebook’s 10 year anniversary, millions of users downloaded a “look back” video that highlighted top moments over the past 10 years from their Facebook pages. Nearly 200 million users watched their custom videos and roughly half of these users shared it with friends. Other social networks are beginning to offer “year in review” videos and graphics as well, further emphasizing that social media users enjoy taking a trip down memory lane.
Research released by LinkedIn reveals that the majority of small and medium-sized businesses, roughly 80%, are utilizing social media as a tool for growth. Surveyed companies believe that social media has helped “increase awareness” of their brands and help generate “new leads”. A Senior Product Manager at LinkedIn suggests that this is a “clear indicator of the value that social media is providing to companies that are rapidly growing.”
The photo app amassed over 150 million users in three short years –twice as fast as Twitter. That quantity has some quality. According to research by L2 Think Tank, Instagram’s community boasts 15 times more engagement than its parent company, and more than Twitter or G+.
Recent data from the Pew Research Center shows that a number of developing nations are quickly catching up to the United States in mobile device and social media usage. An interesting finding from the study concerns the growing popularity of mobile banking – 68% of people surveyed in Kenya regularly bank on their mobile phones.
Facebook announced last January that page admins would ‘soon’ be able to add call-to-action buttons to page post ads, and it appears they may have arrived. These prompts will live in the lower-right-hand corners of both post ads and organic posts, with options including: “Shop Now,” “Learn More,” “Sign Up,” “Book Now,” and “Download.” This update is relevant to marketers because the ability to add new calls-to-action to posts presents a unique opportunity to measure ROI more closely than through likes, shares and comments.