Saturday 24 February 2018

Digital Dice: Instagram Payments and a Location Deal

Pinterest’s mobile site redesign, an interesting look into Facebook use by gender and more of the latest digital updates of the week.

75% of Pinterest Traffic Comes from Apps, Triggers Mobile Site Redesign

Pinterest has announced a “complete rewrite and redesign” of its mobile website, which will more closely align with their native mobile app and desktop version. While many of the changes appear to be on the back end, the redesign adds the “more useful pins” (embedded with additional information) and “related pins” (personalized suggestion) functions to the mobile site.

Top 8 Reasons Why Men and Women Use Facebook

A survey from Pew Research Center highlights the top eight “major reasons” for men and women to use Facebook.

Microsoft* and Foursquare Strike a Licensing Deal for Location Data

This week Microsoft announced a $15 million strategic investment in Foursquare and a commercial licensing deal. The non-exclusive commercial licensing deal will allow Microsoft to incorporate Foursquare data into their products. The deal will give Microsoft access to location-based data beyond the API integration currently available from Foursquare. While nothing has officially been announced, Foursquare hinted that the data could find its way into Windows-based mobile products as well as Bing search and local services from Microsoft.

Marc Jacobs Pop-Up Shop Takes Tweets, Instagrams for Payment

Marc Jacobs’ newest pop-up shop opened in Manhattan with an interesting twist. In tandem with New York Fashion Week, the new location is taking on a new trend – instead of accepting currency, the store will provide products in exchange for posts on Twitter, Instagram and Facebook. Shoppers who visit the Daisy Marc Jacobs Tweet Shop can share photos and messages using the hashtag #MJDaisyChain to receive branded gifts before leaving.

*Edelman client

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