Monday 26 September 2016

Friday5: 5 Reasons to Keep an Eye on Jelly in 2014

Earlier this month a new app was launched called Jelly, a sort of lovechild between Snapchat and Quora. Jelly is an image-based QA app that crowdsources answers from your social networks. Created by digital entrepreneurs Biz Stone, co-founder of Twitter, and designer Ben Finkel, this app has the potential to change how consumers use search. In our effort to stay ahead of the ever-advancing curve in the digital landscape here are five reasons to keep an eye on Jelly.

1. It’s Crowdsourcing on the Go, to the Max

Crowdsourcing is a buzzword that won’t be “so last year” just yet. Jelly uses the power of social networks to bring together the wisdom of a global network and answer the questions a traditional search engine can’t—such as snapping an image on your travels and asking your network if they  know what and where the object is located all on a mobile platform. The app can link with Twitter and Facebook and shows questions to friends of friends. Those friends in turn provide answers to your questions in an interactive and fully crowdsourced platform.

2. It’s Visual

“Point. Shoot. Ask” is the premise and tagline of Jelly, reiterating that a photo is really worth a thousand words. While Twitter’s concept lies in the use words, Jelly is based upon the ever-growing trend of visual storytelling. Social platforms centred on images and videos will be the stars of 2014 and Jelly might just move in on Instagram, Vine and Snapchat’s turf.

3. Brands Are Already Having Fun with It

Some of the pioneer users of Jelly include General Electric*, Toms Shoes, Kenneth Cole, Asos (the UK online retailer) and Lowes. While asking questions on social media is usually an engagement multiplier, not all brands have actually “got” Jelly yet. They are experimenting with the new platform and testing the waters.

4. It Is Already Breaking News

A Jelly user asked the right question at the right time about Branch, a discussion platform centred on in-depth conversations, and probably got quite a surprise when two replies noted that it was indeed acquired by Facebook, before it was even officially announced to the public by major news outlets TechCrunch and The Verge.

5. It’s Funded by Rock stars

The investors of Jelly are rock stars. Ok, Bono is the only one in the traditional sense, but Al Gore and Twitter co-founders Jack Dorsey and Evan Williams are all strong contenders for environmental and tech rock stars, respectively. According to a Fast Company article, the app had 8,275 active users on its first day alone and had almost 100,000 questions asked in the week after its launch, which makes the app’s future look promising.

The founders say that they have more exciting plans for Jelly and we are excited to see what they have in store.

Are you using Jelly yet? Share your experience with the app in the comments below.

*General Electric is an Edelman client

Image credit: Steve Koukoulas

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