Twitter launches card analytics, Pinterest experiments with GIFs and more of the latest social news of the week.
Twitter is opening up part of their firewall and allowing content creators to dig into analytics for post optimization. In a blog post this week, the social network launched analytics for Twitter Cards. This new dashboard will allow brands and publishers to see clicks, app installs and mentions by other users, in addition to their standard analytics offerings.
Pinterest is slowly rolling out a new feature which will allow users to play GIFs within the platform. Users have the option to play or pause the GIFs by clicking a small “play” button in the lower left-hand corner of the image. Before, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF’s original source outside of the platform. This feature is currently only available to select pinners.
Wednesday, Facebook began testing Facebook ads in mobile apps from other publishers. The move demonstrates the social network’s desire to provide a greater reach for advertisers both on and off Facebook. For users, there isn’t a noticeable difference in the look of the ad, from that of other ad-serving platforms. However, the aim is to allow advertisers to benefit from Facebook’s deep targeting inside Facebook and through other mobile apps.
As consumers show increased interest in imagery, brands are taking note. More importantly, some retailers are capitalizing on their consumers’ love of visuals to crowd source product shots. Many companies have started including amateur photos alongside their professionally styled galleries to help sell products. As a result, photos on Facebook and Instagram increase the odds of a purchase between five and 12 percent. Campaigns typically employ hashtags to curate user content, and in exchange, followers get brand recognition and welcome clout.