Saturday 24 February 2018

Digital Dice: Facebook’s Sponsored Stories and Print Ad Tweets

Facebook to eliminate Sponsored Stories, a unique advertisement from CBS Films and more of the latest social media news.

Facebook Set to Eliminate Sponsored Stories in April

In a recent blog post, Facebook announced the retirement of its Sponsored Stories offering on April 9. Sponsored Stories currently appear in the news feed when a user’s friend engages with a sponsored Page, app or event. Following this update,  the “social context” element of Sponsored Stories— where one or more friends are featured in the ad — will be included in all ads on the platform.

CBS Films Takes Out Full-Page ‘NYT’ Ad Featuring a Single Tweet

With the Golden Globe awards on the horizon, CBS Films placed a full-page ad in The New York Times to promote Inside Llewyn Davis. The ad included only an image of a single tweet, posted by movie critic A. O. Scott. The tweet itself made a subtle reference to the soundtrack for the film, and its wording was slightly modified from Scott’s original post. Notably, the ad generated discussion of both the film and CBS Films’ attention to Twitter’s “Use of Content” guidelines.

Study: Pages That Showed Organic Reach Growth in December Also Used Advertising

Since Facebook implemented changes to its newsfeed algorithm a few months ago, many brands have reported a large decrease in organic reach on their Facebook pages. A new study of 1,000 pages shows that on average, organic reach increased by 6 percent in December compared to the previous month, but only 38 percent of the pages surveyed reported an increase in organic reach. Experts believe that we will continue to see organic reach decreasing and that the use of paid posts will continually increase.

Vine Introduces Full Profiles on the Web And TV Mode

Last week, Vine announced full web profiles for all of its users and introduced a TV Mode that allows the viewing of videos in full screen. Though users are not able record videos via webcam with the new update, it offers an easier way to provide access to published Vines. According to TechCrunch, “the new TV Mode is quite enjoyable, though it plays through your videos one after another, rather than looping.”

New Yahoo Advertising

In an attempt to decrease challenges of users trying to navigate the fragmented online advertising space, Yahoo has updated its platform to include a comprehensive suite of web, mobile and video ad products across native, audience and premium display. The updated platform gives advertisers direct, hands-on access to the advertising products and helps position Yahoo to be more competitive in the advertising space. An important piece of information to note is that Tumblr Sponsored Posts are now powered by Yahoo Advertising.

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