Facebook announces auto-play videos, a creative social campaign from Smart Car involving selfies and more of the latest digital news of the week.
Facebook Announces Auto-Play Videos
Facebook has announced the full roll out of auto-play videos, along with the testing of paid promotion for these content pieces. Currently the auto-play videos are only available in Facebook’s native video platform, and this update is not yet available for all brand pages. This latest development offers an opportunity for platform to be a part of the auto-play video space while helping boost video consumption specifically on Facebook’s native video platform.
Tweet a Selfie to See Your Smart Car Doppelganger
An end-of-the-year campaign by Smart Car USA capitalized on the rising popularity of selfies. Via Twitter, the automaker encouraged followers to tweet selfies with the hashtag #smartwrapme in exchange for a Smart Car doppelganger. For just two days, Smart Car then dressed up its own models inspired by the looks of fans, and asked who wore the look better.
Nielsen: Instagram Bigger than Twitter on Mobile in 2013
New data from analytics firm Nielsen reveals that Instagram’s monthly smartphone audience beat out Twitter’s, with 32 million users versus Twitter’s 30.8 million. With a year-over-year audience growth rate of 66 percent, Instagram has been the fastest-growing app of the year. Additionally, the report revealed that the average monthly unique users were aged 18 and up on both iOS and Android.
How a Paris Graffiti Mecca Was Transformed Into an Immersive Digital Experience
Parisian ad agency BETC Paris developed a digital experience following the decision to move its office into Magasins Généraux, a well-known hub for international graffiti artists. Leveraging the permanence of the web, BETC Paris immortalized previously fleeting street art through Graffiti Général, a 3-D digital tour of the 215,000 square-foot structure. Cited as the largest building surface to ever have been modeled in WebGL, the tour allows visitors to walk through the details of thousands of preserved pieces of artwork as they stood on the eve of destruction.
Twitter’s Vine Gets Vanity URLs
Verified Vine accounts are now live, and brands can reserve profiles today. Twitter also announced that they will be allowing verified Vine users to register for vanity URLs starting December 20 at 9am PST. All other Vine accounts will be able to participate starting Monday, December 23.