YouTube expands live streaming offering, Twitter reverses recent block function update and more of the latest digital news ahead of the weekend.
YouTube Expands Live Streaming to All Channels
Previously only available to a limited group of individuals and partners, YouTube has announced the rollout of its live streaming service to all channels that are verified and in good standing. YouTube Live will allow multiple camera angles, the addition of closed captions and more. As live streaming becomes increasingly prevalent in the video consumption world, it is likely that YouTube will continue its evolution in the upcoming year.
Twitter Reverses Block Function
Earlier this week, Twitter made changes to its recently updated block function, which “muted” users but still allowed them to engage with profiles. Following a high level of scrutiny from the Twitter community, the platform quickly reverted to its original policy. The blocking function now ensures users are completely blocked from engaging with profiles, and users will once again be notified if they’ve been blocked. All previous blocks on Twitter are still in effect.
Instagram Direct Introduces Private Sharing
In response to the popularity of apps such as Snapchat and Path, Instagram is introducing the ability to send photos and videos to specific people. The users who receive this content will still be able to interact with it, as it will have the regular Instagram look and feel. Additionally, users will see who has viewed their photo or video, as well as comments and likes.
The Most-Shared Ads of 2013
Accompanying Mashable’s list of the top 10 most-viewed ads on YouTube, Unruly has released a list of the top shared ads on the video sharing and discovery platform. Although view count is often a key metric to gauge the virality of videos, Unruly notes the importance of shares to look at how scalable your media is.