The World Series social buzz, an interesting mobile campaign encourages fans to change their social perspectives and more of the latest digital news of the week.
The World Series has kicked off and, not surprisingly, many are flocking to social media to talk about it. As the Boston Red Sox won Game 1 of the World Series over the St. Louis Cardinals on Wednesday, it appears that the Red Sox have also won the battle on Facebook. The Cardinals accounted for only 38 percent of World Series-related Facebook interactions, while the Red Sox made up 62 percent of interactions on the platform. Facebook released numbers that show more than 2.6 million people generated over 5 million interactions about the Red Sox.
Amstel recently took a mobile approach in an effort to reach a younger, more digitally connected demographic. The brewery’s new app, which launched in September, tracks how long each user stays off his or her personal device in increments of 30 minutes and provides a reward of free beer after eight hours of cumulative unplugged time. Following the launch of Amstel Safe, which installed cellphone lockers in bars early this year to remind people of the ‘true purpose of free time’ and a summer program in which Bulgarian cities were equipped with Amstel Pause vending machines that gave a free beer to players who managed to sit still for 30 minutes, the launch is part of a broader campaign that encourages followers to change their social perspective.
Instagram has released a sneak peek of its first ad. The company announced sponsored photos and videos this month and hopes to improve efforts on monetizing the popular social channel. Once the ads go live, they will be labeled as “sponsored” and Instagram users have been assured they will be able to tell the difference between sponsored and organic content.
Indian telecommunications company Bharti Airtel has integrated with Twitter so that customers can tweet from their TVs. Though only available on select channels at launch, users will also be able to view tweets related to their TV shows and official hashtags. With an estimated 15 million Twitter users in India, the new converged platform will likely be a successful revenue stream for the company.
With an easy to setup profile, Instagram video has taken off amongst brands. A study from Simply Measured shows there are more big brands on Instagram video than Vine. Additionally, through an audit of the top 1,000 most shared Instagram videos, it was found that 40% of these most shared videos were created by brands. Overall, entertainment brands are having the most success on Instagram video, with MTV topping the charts.