Tuesday 24 April 2018

Digital Dice: Creative & Social

A study shows Facebook ads increase impressions by a whopping 200 percent, a creative social campaign from Netflix and more of the most recent digital updates of the week

STUDY: Facebook Ads Increase Impressions by 200 Percent

A report from ShopIgniter, Facebook’s Preferred Marketing Developer, revealed that paid media on Facebook increases viral and organic impressions by 200 percent. The study examined more than 2,000 Facebook News Feed posts from Q1 and Q2 2013, and their more than 2 billion impressions and post-click performance. The study also revealed a notable statistic that more than 51 percent of campaign engagement occurred on mobile devices.

Netflix Hits a High with Derek Social Media Campaign

Netflix recently took to an interesting social strategy to promote the release of a new show. The media-streaming company worked with the show’s lead actor, Ricky Gervais, who portrays a character named Derek. Since Derek is exceptionally kind as a nursing home volunteer, Netflix launched a ‘Be Like Derek’ campaign, encouraging fans to celebrate kindness via social media. Using hashtag #BeLikeDerek, followers were encouraged to share their favorite quotes from the show, while the @BeLikeDerek handle posted acts of kindness from the news.

Facebook Lowers Age Rule to Allow Teens to Post Publicly

Facebook’s latest update will allow teens between the ages of 13 and 17 to post publicly. Whereas teens could only share updates with friends, friends of friends and custom groups previously, the young users can now opt to share content with anyone on Facebook, as well as acquire followers. In order to partake in this update, teens will have to manually adjust their audience setting to ‘public.’ The update, which began rolling out Wednesday, will also allow teen users to enable non-friends to follow any publically published posts.

How YouTube and Music Companies Reach Generation C

For the music industry, the internet could easily be viewed as a source of strife. Instead, Warner Music is embracing it as both a promotional and revenue driving platform. Since young people are increasingly listening to music on YouTube rather than on the radio or streaming music apps, Warner Music seized the opportunity to use YouTube as a key source to reach Generation C. From advertising revenue to partnering with YouTube celebrities for promotional campaigns, meeting users where they are currently consuming music is setting Warner Music up for success.

Pinterest Drives More Traffic to Publishers than Twitter, LinkedIn, Reddit Combined

On Tuesday, the social plugin service Shareaholic released data from 200,000 publishers about social media traffic trends. According to their findings, Facebook drove more than 10% of overall traffic to publishers in September 2013, followed by Pinterest at 3%. Most of the tracked social platforms did see year-over-year increases, though Reddit and StumbleUpon saw decreases in referral traffic from September 2012 to September 2013.

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