Edelman Australia today announced the promotion of Matthew Gain as general manager of its Sydney office.
Gain re-joined Edelman in 2010 as director of brand and digital in Australia, and helped lead the successful rebuilding of the Edelman Australia business into an integrated consumer and brand offer following the acquisition of digital agency Design Royale in 2012. He will continue to report to Michelle Hutton, Edelman Australia CEO, in his new role effective immediately. For nearly a decade, Gain has led consumer and digital campaigns in Australia and internationally for leading consumer brands such as Microsoft, P&G, Samsung, KFC, eBay, CBA, MasterCard, Xbox and Vodafone.
Before joining Edelman, Gain was head of Digital at Weber Shandwick where he led its Digital practice across Asia Pacific. Prior to Weber Shandwick, Gain worked in-house as PR manager at Microsoft where he was responsible for consumer PR and digital engagement. He has previously held roles with Edelman UK and Ogilvy PR Australia.
“I am delighted to announce Matthew’s well deserved promotion to the Sydney GM position,” said Hutton. “Matthew has been instrumental in the growth of our business in Sydney and he now leads a team of more than 70 delivering outstanding creative work for our clients. Along with our team of 20 in Melbourne, we are now well positioned to take to market the new offer we have been building.”
“This appointment is one of a series of new senior appointments and offers we will be announcing in the coming weeks,” Hutton added.