Tuesday 24 April 2018

A Day in the Life: Charles, Search Specialist, Singapore

This post was originally published on Edelman.com.

Name: Charles Neo

What is your title? Search specialist, Edelman Digital, Singapore.

How many people are in your office? There are roughly 90 people in the office and the team is still growing!

What does your job entail? I help clients be found by the people looking for them!

How do you commute to work in the morning? I typically take the train to work, strangely enough I see different faces every day!

What might you find yourself doing around 10 A.M. on a regular work day? Catching up with the news and updates of the day over a cup of tea and some toast.

What are your top sources of news and how often do you check them? My top two sources would beReddit for international news and Twitter for local news.

Which social platform do you use most often? Twitter. It’s fast, digestible, and most of all it updates often, which feeds the news junkie in me.

What do you like best about your job? The people at Edelman Singapore: they’re smart, funny, helpful and overall a great team to work with.

How do you think the PR trends in your region differ from other regions? I’m going to talk about search trends as that is what I’m best at. In Asia, the search market is less developed and may seem small at first glance compared to the U.S., UK or EU. This largely is due to a lack of infrastructure and the complications of dealing with several languages. However, when you consider how quickly the economies here are growing and how search activity and demand for search optimization will grow, it becomes obvious that whoever first develops localized search capability across Asia will garner increased market share and marginalize their competitors.

What’s your favorite part of the Edelman culture? The open knowledge sharing – it helps improve cross-functional collaboration and improves effectiveness overall.

What’s one thing you wish you knew as a recent college graduate? That your education means less to your employer than your willingness to learn and your ability to think.

What do you think you might be doing if you weren’t working at Edelman? I’d be working at a job which requires me to process large amounts of information! I enjoy absorbing and speedily processing new things, and that has driven me towards knowledge-based industries over the past decade.

How do you embrace Edelman’s Living in Color philosophy? I’m a huge gamer, and gather together with friends online to challenge each other on speed, mental flexibility and precision. I am also concerned with matters of internet freedom, online privacy and digital rights management.

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