Facebook removes app requirement for promotions and Toaster Strudel personalizes pastries via Twitter.
Facebook has updated its terms in order to make it easier for businesses to create and administer promotions on Facebook. The old requirement that promotions had to happen through an app is removed, allowing brands to collect contest entries in easier ways. These relaxed updates will ultimately allow contests to drive greater engagement and reduce the entry barrier for fans.
Pillsbury Toaster Strudel, which activated Facebook and Twitter channels three weeks ago, is enlisting creative ways to engage with its new-found audiences. In an effort to promote its Hans Strudel campaign, featuring a fictional character from the land of Breakfürg, Pillsbury launched Strudel Düdeler. The machine is powered by a real-life team that makes personalized icing on individual Toaster Strudels. Using the hashtag #StrudelArt, followers who tweet about their morning routine are rewarded with a photo of a Strudel with unique icing art, enticing fans to join the brand’s social channels.
This week, Facebook announced a feature that will allow more than one user to contribute images to a photo album. The original album publisher can now invite as many as 50 users to share up to 200 photos each. Creators of albums can also opt to enable permissions that allow contributors to invite other users and adjust privacy settings to extend as needed. While the feature is not currently offered to brand pages or accessible by mobile applications, we are hoping these updates will be rolled out in the near future.
Tumblr currently averages over 300 million monthly unique visitors and boasts more than 108 million active accounts, making it a social network that should not be overlooked by brands. According to a study from Simply Measured, 31 of the Top 100 Brands are currently on Tumblr. Check out the posting frequency, number of re-blogs and more for some of the top brands.