Google mobile app analytics become more flexible and Vine hits 40 million users. Read about some of the latest updates in the social space ahead of the weekend.
Earlier this week, Google Analytics launched its Tag Manager for Mobile Apps for Android and iOS. Google says that the tools “will make it easier for app developers to make changes to their analytics setup, even after they have published an app,” which is great news for developers. Click above to read more about the update and view an introductory video.
Vine reported that the app is now home to 40 million users, an increase of 27 million people since June of 2013. Though the popularity of the app is on the rise, it is important to note that this number applies to registered accounts and does not take into account active/inactive users.
A report from eMarketer released today projects that advertisers will spend more on real-time bidded (RTB) advertising in 2013 than originally estimated. Check out how U.S. RTB digital display ad spending is trending through 2017 and implications for advertisers and brands.
Following a series of fashion campaigns gone digital, J.Crew unveiled its September catalogue on Pinterest. Cited as the first brand to use the photo sharing platform for the debut of a fall line, J.Crew is also activating other digital initiatives, including a short online film series and promoting in-store style sessions via Instagram. The brand also has plans to maintain a ‘Fashion Week Diary’ on Tumblr during New York Fashion Week.