A real-time robot roaming in Sicily, making restaurant reservations on Facebook and more digital news.
A new ‘Three Minutes in Italy’ promotion launched by beverage company San Pellegrino, just gave some unique access to their Facebook audience. With the help of Deeplocal, the campaign activated five robots with four on-the-ground models and one skybot that is atop a 40-foot pole, for Facebook fans to control remotely. San Pellegrino’s fans could to sign up to spend three minutes in the robots’ POV, viewing the picturesque Taormina village in Sicily, Italy in real-time. The brand also installed ambassadors’ onsite to facilitate engagement, while the tablet-equipped bots displayed users profile pictures and helped translate conversations between participants and local residents. The tours will run from 9 a.m. to 3 p.m. Eastern until August 17th.
Social campaigns are often targeted at younger generations—those who we know are actively using social media channels to engage with friends and brands. However, according to a new study by the Pew Research Center’s Internet American Life Project, a large number of older generations are beginning to engage on social as well. In fact, the study claimed that the amount of online users aged 65 and up has grown from 13% in 2009 to 43% in 2013. In addition, the study found that not only are those people using the internet often, six out of ten of those between 50 and 64 are also specifically active on social media channels. Overall, social campaigns and strategies need to take all ages into account these days—the Pew study has shown that the majority of adults (72%) are on a social channel of some kind.
Thinking of creating an app for your business? Just by posing the question can get you thinking of how you want to share information, display it and transform it with your customers. This post from Forbes’ Anthony Wing Kosner will get you thinking about whether you need an app or if a mobile optimized site is good enough for your business.
This week Twitter began testing a new feature on its platform that shows information about trending TV shows, appearing in trending boxes. Currently, the box does not appear to be a widely available feature. The trending box includes the show’s season and episode number, airing information and related tweets. This follows Twitter’s partnership with Nielsen to introduce a new rating scale called the ‘Nielsen Twitter TV Rating.’
This week Facebook announced that mobile users can now reserve tables on more than 20,000 restaurant pages. With the new Facebook offering, there is no need to visit a separate mobile site or open a separate app to make a reservation at your favorite restaurant. Also, users can now easily use their mobile devices to find listings for TV shows and movies on Facebook. The listing information will appear on the show or movie’s page and will be listed in your current time zone. These two updates now make it easier for Facebook users to find all the information they are looking for in one place and encourages users to spend more time in their Facebook app.