Facebook courts celebrities, an augmented reality catalog from IKEA and more of the latest digital updates. Enjoy this edition of Digital Dice!
Facebook is doing its part to encourage celebrities and athletes to share news and interact with fans on their pages, even offering incentives in some cases. Following the introduction of hashtags and embedded posts, the social network is also beginning to explore “Trending Topics.” Similar to Twitter’s trending topic lists, these will be tested with a small percentage of U.S. mobile users and will allow people to easily identify popular conversation topics on Facebook.
In an effort to enhance the customer experience, IKEA has taken its latest catalogue to the digital forefront. Utilizing an augmented reality feature, the catalog allows customers to see virtually what new furniture might look like inside real-life living spaces. Using a mobile device to scan the catalogue with an augmented reality app and by selecting desired products, shoppers are able to get a sense of scale in relation to other furniture and plan their ideal room layout.
Though the platform may not be ideal for all businesses, Pinterest remains a critical social network for brands that leverage visuals to drive sales. Fresh after the announcement of Pinterest rolling out price alerts, Marketing Charts reveals consumer insights into social network characteristics for Pinterest, Facebook and Twitter. Marketing Charts also shares a graphic highlighting the rapid increase of e-commerce referrals from Facebook vs. Pinterest since last December.
A recent study from Nielsen conclusively shows that increases in Twitter commentary about a television show can increase viewership as the show airs live. These results support Twitter as a tool for brands, particularly in the broadcasting space, to engage with audiences, drive conversations around shows and ultimately increase viewership.