Twitter’s latest TV ad tool, a Facebook study on the top 100 brands and more updates in the digital space to enjoy ahead of the weekend.
Advertisers are now able to direct promotions specifically to viewers who are tweeting about the television shows that they’re watching. This targeting service, which was initially rolled out in May to a handful of marketers, is now open for any brands running national campaigns in the United States. Bloomberg Businessweek reports that users were 58 percent more likely to buy products and services after seeing coordinated ads on TV and Twitter.
Earlier this week, Simply Measured released a report on how the top 100 brands are being marketed on Facebook. The report emphasizes that the top brands are a benchmark for understanding audience engagement and highlights tactics brands are utilizing to drive success. Some of the key findings include that status updates over 250 characters average less engagement and pages with disabled user wall posts average 15% less engagement.
Oscar de la Renta recently released its Fall ad campaign on Instagram – an industry first, since reveals of these types typically take place exclusively in fashion magazines. Each of the seven images was released on the oscarprgirl Instagram account and received more than 1,000 likes in the first hour alone. While the designer launched last year’s campaign on its own website alongside promotional newsletters and social posts, this year’s launch is a nod to the media shift where brands are developing their own social platforms as credible outlets.
YouTube has released embeddable subscribe buttons on Thursday that can be placed on websites, enabling viewers to easily subscribe to a channel without having to actually click through to the video sharing site. See the code for embedding a subscribe button and be sure to keep an eye total subscribers to see if and how your community is impacted.