Pinterest tops 70 million users, targeted ads on Foursquare and more of the latest social updates of the week.
With over 70 million users, Pinterest has established itself as a central platform for sharing and discovering. The social network has proven to have an exceptionally active audience, as one-third of all users either pinned, repined or liked content during the month of June. A recent survey examining its popularity revealed that the majority of active users were from the United States, with Canada, the U.K. and Australia following.
Succeeding the launch of Foursquare’s post check-in ads, Captain Morgan began exploring options for influencing consumers’ purchases. The company’s ads, which are served to users immediately after checking in at certain bars, nightclubs and restaurants, deliver order suggestions such as a “Captain and cola,” “Captain and ginger” or “Captain mojito.” Location-based ads are also being used to help retailers entice consumers who check in near their locations. Toys R Us, as another example, recently targeted people that checked in at family-friendly locations, including parks and playgrounds.
Facebook introduced photo comments for personal accounts last month and now this feature is being rolled out to brand pages, allowing both Facebook fans and page admins to comment with a photo in addition to text. Photo comments can currently only be uploaded via desktop or mobile browser; however, photo comments are viewable on any device. Although photo comments have been automatically enabled, pages have the option to manually disable the feature.
Earlier this week, Instagram announced its new embed feature, enabling users to easily place content onto blogs and websites. Each video or photo that is embedded onto a page includes the creator’s username and a hyperlink that directs viewers to a page showing the rest of the creator’s content. This update is currently limited to the desktop version of Instagram, so content creators working from mobile devices won’t be able to take advantage of embedding for the time being unless they log into the desktop version of the app.
With 60 percent mobile usage, Twitter serves as a powerful medium for brands when it comes to mobile marketing strategies. Mobile Marketer discusses leveraging Twitter for sweepstakes, hashtag marketing and more.