Saturday 10 December 2016

A Day in the Life: Steve, SVP Digital, Vancouver

This post was originally published on Edelman.com.

Name: Steve Park

What is your title? SVP DigitalVancouver

How many people are in your office? 55

What does your job entail? I split my time between supporting new business pitches, existing client work and digital capabilities development for Vancouver and our other Canadian offices (CalgaryToronto and Montreal).

What might you find yourself doing around 10 A.M. on a regular work day? I might be speaking with a client or client team about the best way to reach and engage an audience across digital channels and platforms. This could include social media, paid media or an actual website or mobile application. I might also be working on a request for proposal submission, or catching up with my team on the status of our digital projects.

What are your top sources of news and how often do you check them? I get a great deal of my news via Facebook and LinkedIn. I also scan The Globe and MailThe Huffington Post and Reddit daily.

Which social platform do you use most often? Facebook is my go-to source for personal as well as professional updates. My friends list has as many personal friends as work colleagues on it. LinkedIn would be second.

What do you like best about your job? The best part of my job is that there is always the opportunity to do really creative work. Our clients typically have very interesting, and sometimes complex communication goals. There are always unique and creative ways to tell their story and the digital space is so dynamic that it needs fresh approaches every time. You never know what you are going to be tasked with and you never know where the next amazing idea will come from. Every day brings a chance to connect with people about meaningful topics, and of course learn from colleagues, partners and clients.

How do you think the PR trends in your region differ from other regions? Vancouver has a long digital history. Some of the earliest and largest digital agencies like Columbus Group and Blast Radius started here, while Critical Mass started in Calgary. These agencies have attracted and developed a large number of world-class digital professionals from developers to strategists and digital creative directors. This talent base is finding its way client side and is also moving into digital roles beyond marketing. Having a deep bench of digital talent here enables us to compete for PR-related assignments as well as marketing-related assignments. The combination of leading digital skills with leading PR skills is opening up amazing opportunities for Edelman clients and Edelman as an agency.

What’s one thing you wish you knew as a recent college graduate? I wish I knew how quickly the Internet would develop and not to underestimate the value of reaching and engaging people through this medium. It has been mind-blowing to see how valuable audiences have become and how complex the new rules of reach and engagement are.

What’s your favorite part about the Edelman culture? I love the way Edelman embraces diversity. It is incredibly open to fresh perspectives and the potential for meaningful and noteworthy work is enhanced by openness to gather diverse talents. On any given day I can be working with an expert in issues management, media relations, community management, web development, paid media or campaign strategy, often all in the same meeting. This diverse talent base is driven by the client goals, and the solutions and ideas are always greater than the sum of the parts.

What path did you take before getting to Edelman? My path is a bit unusual. I have a degree in physics and worked in the aerospace industry before applying my skills to marketing challenges. I then had my own business developing predictive models for direct marketers. I moved to general advertising and then to digital agencies and even did a stint with a leading video games company as a client-side digital leader. I had 20 years of marketing assignments behind me before joining Edelman and I find the assignments here fascinating. They offer an opportunity to leverage my communications experience in even more creative and strategic ways.

What motto do you live by? Whenever you throw dirt, you’re losing ground; work hard and be nice to people.

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