How social platforms impact consumer spending, a new analytics offering for LinkedIn* and more digital updates of the week.
A recent study explored how Facebook, Pinterest and Twitter drive customers to make purchases both on and offline. Interviews with nearly 6,000 consumers in the U.S., Canada, and the UK revealed that 38% of respondents have purchased a product as a result of a Facebook share or like. For comparison, only 29% of respondents said they had purchased a product as a result of a share or pin on Pinterest, and 22% said they purchased something after tweeting, retweeting, or favoriting it on Twitter.
Simply Measured recently introduced LinkedIn to its reporting suite and has rolled out two beta reports: Company and Competitive Reports. Company reports provide a high-level view of a LinkedIn channel as well as information on user engagement. Brands will now also be able to compare their activity to up to four competitors in the Competitive Report. LinkedIn is the seventh social network to be integrated into Simply Measured, following platforms such as Facebook, Twitter, Google+ and more.
A study by the Internet Advertising Bureau has found that 90% of consumers would recommend a brand to others after interacting with it on social. The research highlights that social media plays a central role in the strategy for developing deeper relationships with consumers, and can fuel ROI by driving positive brand sentiment, encouraging consumer engagement and increasing brand loyalty.
Google is shutting down its location-based social network, Google Latitude on August 9. The Latitude features in the Android version of Google Maps as well as the Latitude for iPhone app, Latitude API for third-party apps and the Latitude site will all be disabled. Similar to Foursquare and Yelp, Latitude tells a user’s friends where they are at any moment, provides chat capabilities, locates businesses and identifies traffic conditions.
*LinkedIn is an Edelman client.
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