Twitter testing in-stream image previews, Kate Spade redefines window shopping and more of the latest digital news this week.
A select number of users have noticed automatic in-stream previews being tested on Twitter. Twitter currently only supports two-step, in-stream image previews. This new testing, surfaces images without the need to click-through. This update to the image previews would offer an opportunity to boost engagement and provide additional advertising opportunities. Additionally, offering more visuals on Twitter could potentially help increase overall traffic to the site.
Last week Google launched their Knowledge Graph Carousel for Local Search. When a Google user in the US now searches for a local place on their desktop, a horizontal carousel displays images at the top of the search results page. Users are able to scroll through the images by selecting the arrow on the right side of the carousel. This update to local places offers a more visual and efficient way for users to gather the information they need. With the update, it’s important to ensure that all Google Places profiles include images.
Mobile apps continue to play a crucial role in the market, especially as tablet revenue continues to grow.
ABI Research of London has projected that the mobile app market is valued at $27 billion this year. Historically, the current app revenue has been driven by smart phones, but as tablets increase in popularity, it is estimated that tablet mobile app revenue will overtake smart phones by 2017.
For the launch of its weekender line, Kate Spade Saturday, Kate Spade partnered with eBay to reveal four digital window shops throughout New York City. The campaign previewed new merchandise through the plate glass fronts of empty storefront locations. The digital window shops include a large touchscreen where users can shop for products and have them delivered anywhere in Manhattan and select areas of Brooklyn in under an hour, without charge. Designed to attract on-the-go shoppers, couriers meet consumers at selected locations and only accept payment if the buyer decides to keep the merchandise. The line will be on display in New York until July 7th.
This month, Spike TV launched GDESX, the first tool that has the ability to measure the social media activity around an upcoming or newly released game and/or console. The launch, which was led by a partnership between Spike, GameTrailers and Mass Relevance, focused on what is being said on multiple platforms by fans and ranks those the products based on the number of mentions per hour received, including sentiment and change over time. GDEX looks at posts on Twitter, public Facebook pages, Instagram, YouTube and Google+ and results are updated hourly to reflect sentiment change.