Tuesday 20 February 2018

Digital Dice: Search, Analytics, Mobile and Ads Evolve on Social

Hashtags coming to Facebook, Twitter’s expanded analytics offering and more of the latest social news. Enjoy this week’s edition of Digital Dice and have a great weekend!

Facebook Adds Hashtags to Organize Public Conversations

In an effort to cultivate conversations around trending topics, Facebook has added hashtags to status updates. Similar to Instagram and Twitter, hashtags will be searchable, surfacing public content alongside tags made by friends. Facebook has released this feature to approximately 20% of users and will broadly release the service over the coming weeks. During the release phase, some users will have access to dynamic hashtags while others will remain static.

Twitter Offers Free Analytics for Some Users

On Thursday, Twitter started testing a new version of its analytics functions with a small number of users beyond current advertising customers. The data includes information on the number of followers gained in a week, top tweets and follower activity. The expansion of Twitter’s analytics offering creates an opportunity for users to gain a better understanding of their Twitter performance and the best ways to effectively engage users on the channel. Furthermore, it offers key insights for brands who have not yet invested in advertising on Twitter.

MySpace Relaunch: Redesigned Site, Mobile App Include MyRadio Streaming Music Service

Earlier this week, MySpace released a new version of its site and a mobile iOS app in hopes of jump-starting the once-popular social network back to life. Some of the app’s new features include the ability to create personalized radio stations and animated GIFs. With 30 million monthly global users compared to Facebook’s 1.1 billion, the network still has quite a way to go in the climb to the top.

[INFOGRAPHIC] Why Advertisers Need YouTube

With one billion unique users per month, and reaching more people aged 18-34 than any cable network, YouTube is a strong destination for advertising. Check out this infographic highlighting the importance of video marketing.

Food Wine’s Unconventional Tumblr Strategy

In place of utilizing traditional food bloggers to generate buzz for Food Wine’s signature event, Editor-in-chief Dana Cowin recruited three photographers to cover the 31-year-old American Express Publishing brand event, ultimately providing a fresh perspective on the brand’s social platform. The photographers, who typically cover lifestyle, portraits and landscapes, will post images to their own Tumblr pages, as well as on the Food Wine page, extending the overall reach of the campaign. Finally, one significant image will be displayed on Radar, Tumblr’s ad unit, for one day to increase the sponsor’s share of voice.

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