Monday 26 September 2016

A Day in the Life: Erica, Account Executive, Toronto

How many people are in your office? 134 – and constantly growing!

What does your job entail? I am responsible for managing the social media communities (Facebook, Pinterest, Twitter and blogs) for some of our consumer clients. This involves digital copywriting, day-to-day engagement, sourcing or developing creative assets and strategy.

How do you commute to work in the morning? I’m a 10-minute walk from the office. Coincidence? Not exactly. It was a deliberate decision to live so close to the office so that I could alleviate myself of commuter chaos on the Toronto subways.

What might you find yourself doing around 10 a.m. on a regular work day? You’ll usually find me in a meeting with one of my project managers giving them an update on what happened on our clients’ pages overnight, or drafting creative and copy for the day or week ahead. If it’s a Friday, I’ll be knee-deep in Excel spreadsheets working furiously on end of week reports.

What are your top two sources of news and how often do you check them? Google Newsmap is attention-grabbing, so I keep it open all day for a big picture view of world news. I get Maclean’s delivered to my doorstep each week and I cherish it (yes, digital people still read print media!).

Which social platform do you use most often? Facebook – hands down. I joke that I like testing out different posting tactics on my personal page to see how my friends react. If it works, I recommend emulating it for our clients.

What do you like best about your job? Since the work we do in Consumer Marketing is about relating to individuals on a personal level, you can allow your personality to shine through in your work. For instance, I love finding and creating healthy meals. So when we were building up the Pinterest account of one of our food clients and needed to find “healthy and trendy” snacks, I suggested kale chips. Given that I’ve made them in the past, I knew they’d be a hit. We pinned them and our fans loved it.

How do you think the PR trends in your region differ from other regions? Sharing Canadian-specific data is important if you want to make an impact. In fact, the more local/targeted your information is, the better it performs. On many of the Facebook pages we manage, we often target information geographically so that it hits the individuals who will care about it most.

What’s one thing you wish you knew as a recent college graduate? How to pace myself. I worked like a maniac in school for short periods of time (like exams) and the rest of the year, I took it easy. Work is different – it’s a marathon. Each day is filled with unforeseen challenges and changing priorities, requiring that you be both physically and mentally agile. In order to maintain that agility, I take really good care of my body.

What’s your favorite part about the Edelman culture? The opportunity to work with teams and individuals from different offices. In the past few months, I’ve worked out of Toronto (home), ChicagoWashington, D.C. and Vancouver. I’ve taken away valuable information from each office and shared it with my teams back home to help all of us do better.

What is your favorite Edelman memory to date? The day I decided I wanted to work at Edelman full time (upon the completion of my internship). I didn’t know if  I was going to like digital, PR or agency life, but I was completely hooked. I’m happy my managers felt the same way. They kept me around – fast forward three years and I’m still here!

What motto do you live by? Here are my top two:
1)  “Find a way.” Special thanks to my ambitious mother, creative father and blunt grandfather for that family-ism.
2)   “We can’t be copying nobody else’s style, we’ve got our own style.”  - “Cool Runnings,” anyone?

Article source: http://feedproxy.google.com/~r/EdelmanDigital/~3/CuvH_zW9ibo/day-in-the-life-erica-account-executive-toronto