An interactive storytelling experience, tips on organically growing a YouTube audience and more digital updates of the week. Enjoy this edition of Digital Dice!
Having previously experimented with iPad and iPhone apps for discovering new books and quizzing literary knowledge, Penguin recently took another innovative step with the help of Google+. Through its new ‘Storytime Hangout’ app, the company leverages Google’s social platform alongside image-processing techniques to tell interactive digital stories. This new online application, which superimposes masks of storybook characters onto the faces of real people who are present in the hangout, is designed to create an interactive experience between readers.
Hitting a billion monthly users in March earlier this year, YouTube has established itself as a premier destination for online video consumption. To take full advantage of what the platform has to offer, PandoDaily shares five tips for brands to organically grow their audiences, including determining success metrics, optimizing content for search and more.
In a move to lend pages greater authenticity, Facebook introduced Verified Pages for high-profile people and businesses. Verified pages will be clearly marked with a small blue checkmark so that users can tell in Graph Search and general Facebook browsing that the profile is authentic. There is no sign-up process for getting a Page verified – Facebook will proactively verify pages and notify owners via notifications. The update is the latest development in a series of new features, including Threaded Replies, subscriptions and rumored hashtags, which hint that the social network is positioning itself as a resource for real-time content broadcasting.
Following the rising popularity of niche mobile apps (Instagram, Vine etc.), social audio apps including Dubbler, Eevzdrop and DigiSocial are some of the first to compete for the “Instagram for sound” title, allowing users to share voice recordings with friends. Though audio’s representation on the social sphere has been underrepresented thus far, this may be changing depending on the success of these apps and more to come.
With the changes Facebook has made to their algorithm for newsfeed visibility, negative feedback has become something that is crucial for brands to track in addition to other engagement metrics. Analyzing negative feedback rates, which include Hide Clicks, Hide All Clicks, Report Spam and Page Unlikes, can help brands determine optimal content types and posting frequency to ensure maximum visibility. In this blog post, social media analytics firm Simply Measured provides advice on how brands can understand the impact of negative feedback on engagement rates and page visibility, and how they can use data to decrease Hides and Unlikes.