A rockin’ interactive social experience, YouTube launching a paid subscription plan and more of the latest social updates of the week. Enjoy this edition of Digital Dice!
Leading up to the release of their upcoming album, country trio Pistol Annies led fans through a month-long, multi-platform interactive social experience. “The Great Annies Adventure” campaign began with a digital comic book, in which a rival band stole the women’s concert gear, music and merchandise. Fans then followed clues across social channels to reveal prizes such as fan gear and tickets. Ultimately, the band’s site garnered 20% repeat viewership, with an average of two minutes and 48 seconds per visit.
In an effort to raise revenue from sources other than advertising and generate videos with higher production value, YouTube will begin charging users about $2 per month to access premium content. Though YouTube is recognized for user generated content, videos on the platform have become increasingly refined by professional producers over the years. This update is important for brands to consider when developing their YouTube strategy as more users turn to online video over television.
Facebook is rolling out support for emoji on desktop and mobile. Emoji emoticons were previously only available for Facebook Messenger, but now users will be able to use them in check-ins, status updates, photo captions and more. This feature appears to be geared towards gaining favorability with users in Japan, where emoji was originally developed because of its history with pictorial communication. After usage increased by more than 200% last year, Facebook’s Chief Operating Officer Sheryl Sandberg called Japan “a really important market” and confirmed that Facebook would increase emphasis on the country.
You Probably Noticed that LinkedIn Looks a Little Different Today
This week LinkedIn Today, the section of the professional networking site that aggregates original content from contributors, received a major redesign that allows users to subscribe to new “Channels” focusing on specific topics. The update lives under the “News” tab on LinkedIn’s homepage and uses both an automated algorithm and human editors to show users stories that they’re likely to be interested in.
How many times have you tried to look up health symptoms or attempted to self-diagnose yourself via your smartphone? There are an estimated 40K mobile health apps that provide access are changing how users control their personal health information. The U.S. Food and Drug Administration is stepping in to finalize regulatory guidelines that will have a significant impact on mobile health apps moving forward.
LinkedIn is an Edelman client.
Image credit: zoomar