Sunday 22 April 2018

A Day in the Life: Andrew, Senior Digital Account Manager, Toronto

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Name: Andrew F. Stewart            

What is your title? Senior digital account manager, Consumer MarketingToronto

How many people are in your office? Approximately 150

In 140 characters, what does your job entail? I create and execute engaging digital and social programs for consumer packaged goods and online clients with help from an awesome national team.

What might you find yourself doing around 10 a.m. on a regular work day? Reviewing community management reports from the day before and drinking lots of coffee.

What are your top two sources of news and how often do you check them? Flipboard in the morning with input from BBCMashableCBC and Gizmodo.

Which social platform do you use most often? Facebook.

How do you think the PR trends in your region differ from other regions? Social Influencers in Canada are regular people with extraordinary reach. In other countries, influencers are more celebritized than in Canada. Influencers here have regular jobs with blogs and vast social reach on the side.

What do you like best about your job? The ever-changing and evolving platforms that keep you on your toes and the great team I get to work with here in Toronto.

What’s one thing you wish you knew as a recent college graduate? Don’t stress about writing long-drawn-out papers. In your future, most of your writing will be 140 characters or less.

What’s your favorite part about the Edelman culture? The camaraderie – you never feel alone.

How do you embrace Edelman’s Living in Color philosophy? I volunteer at the local LGBT Community Center on its marketing committee. Every year at Pride we throw a big party where my job is to use my experience in social media to drive awareness and donations for the center.

How do you feel that the work you’re doing in PR will #impacttomorrow? Seeing how the channels and networks I tell stories on have changed just in the last two years makes me excited to see what we will be doing in the future. I think the lines between social and traditional will definitely become far more blurred.

Image credit: ilikerender

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