Entertainment shows changing how viewers experience television, a creative hunger-induced campaign from Snickers and a collection of other social news and tips. Enjoy this week’s Digital Dice and have a great weekend!
Since the first season launched in 2011, NBC’s The Voice has turned heads for its creative and strategic use of Twitter. The popular reality singing competition has become a leader in the entertainment industry for using the social platform to create buzz, generate iTunes sales and drive engagement during actual airings of the show. Not only are the coaches themselves live tweeting during the program, but the network also encourages viewers to engage with the show’s participants by displaying on-screen hashtags for viewers to use in their tweets. In this study, Simply Measured analyzes the success The Voice has seen this season in terms of generating “Second Screen Engagement”, a trend that has become increasingly important for entertainment brands.
Through the power of Google, Snickers recently launched an SEO campaign targeting users who misspelled search words. Assuming most 9-5 employees couldn’t see the brand’s social content due to office IT restrictions, the company purchased 25,000 misspelled search terms. Whenever a user entered one of the keywords, the top results would include a paid search ad that directed them to youcantspellwhenyourehungry.com, a site urging visitors to grab to a Snickers bar. Ultimately, the campaign reached nearly 500,000 people in the target demo through this strategy.
Photos, presentations and videos can all now be added to your LinkedIn* profile. Called the LinkedIn Professional Portfolio, this functionality turns word-centric resumes into potentially image-driven portfolios, allowing users to upload any number of images, videos and presentations directly into their summary, work experience and education sections. These visuals show up as thumbnails on profile pages, directly beneath specific jobs, work summaries or education histories. So far, the LinkedIn Professional Portfolio has only been rolled out to English-speaking countries.
Instagram has recently added photo tagging to its iOS and Android apps, allowing users to tag friends in photos and browse feeds of photos in which their friends appear. When someone tags an Instagram user in a photo, the user will receive a notification and the photo will appear in the “Photos of You” section, similar to Facebook’s photo tag functionality. Through this new rollout, brands have the opportunity to curate and share photos related to their business.
Have you ever been interested in the possibility of turning pins to profits? Check out a handful of tips on how to make your brand’s Pinterest page pop, including the use of SEO-friendly keywords, vertical images to increase the “scroll-life” of a pin, and more.
*LinkedIn is an Edelman client.
Image credit: topher76