Sunday 25 September 2016

Digital Dice: Storytelling, QR Codes and Mobile Ads

QR codes embedded into pajama pants, Twitter’s major ad deal, and platforms continuing to focus on mobile enhancement. Enjoy this week’s Digital Dice and have a fantastic weekend!

Scan These Smart Pajamas to Read Your Kids a Bedtime Story
Idaho-based Smart PJs released a line of children’s pajamas featuring polka dots with an embedded code. The fabric works much like a QR code, leading to a mobile story when scanned with a smartphone. The sleepwear is also accompanied by a free mobile application that includes an option to recite the story aloud. However, the existing limited use of QR codes, as well as concerns regarding excessive technology use among youth, may play a role in the success of digitally-enhanced clothing.

Twitter Reaches Biggest Ad Deal Yet
Twitter recently entered the traditional media space by securing a partnership with Publicis’s Starcom MediaVest Group, a prominent media agency. Up front, the deal allocated preferred advertising slots to SMG’s clients, including Procter Gamble, Samsung and Heineken. It will also include support features that will launch later this year, such as expanded media insights and an “In-tweet mobile survey.” The survey option will ideally allow companies to poll consumers for real-time opinions. Worth hundreds of millions of dollars over several years, the agreement highlights Twitter’s increasing presence in media, marketing and television.

Facebook, Instagram Most Visited Social Apps in March 2013
According to mobile and smart device data solutions company Mobidia, Facebook and Instagram were the most used social apps in March. Findings include that the average smartphone user spends approximately 450 minutes per month on their Facebook mobile app, followed by Instagram with 300 minutes. Rounding out the top five social apps were Twitter, Tumblr and Pinterest. This data is consistent with the 2012 results, which highlighted Facebook as the top social app.

Facebook Redesigns Mobile Business Pages
Facebook has redesigned the way mobile users view pages. The “sleeker” design brings the most pertinent information to the forefront, including prominent actions (such as shares) as well as maps for location-based businesses. It appears that Facebook is continuing to move in the direction of Yelp with place-based pages, much like with the introduction of Graph Search. Page admins don’t need to do anything to prepare their pages for this change, but Facebook does recommend that admins confirm all information is up to date.

LinkedIn* Revamps Mobile Apps to Focus on Stories, Updates
After redesigning its home, profile and Recruiter pages, LinkedIn has moved on to mobile. The professional network has revamped versions of its iPhone, Android and web apps to focus heavily on content and personalization. LinkedIn’s mobile usage now accounts for 27 percent of its total unique visitors, up 15 percent from last year. Year over year, mobile usage of the site has increased by 250 percent. Allowing users to personalize navigation bars and surf the site more easily will likely increase user engagement moving forward.

*LinkedIn is an Edelman client
Image credit: ezioman

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