YouTube joins the “One Billion Member” club while LinkedIn* continues to enhance its B2B offerings. Flickr learns from Twitter’s model and Pinterest undergoes a makeover. Enjoy this week’s Digital Dice.
Eight years post-launch, YouTube has joined the one billion monthly unique users club. Now with the equivalent reach of “roughly ten Super Bowl audiences,” it’s safe to say that much of YouTube’s success has come from mobile optimization. As Mashable notes, “Gen C, which YouTube considers to be its core audience, now watch just as much YouTube content on smartphones as they do on PCs.” The future is bright and with this month’s “One Channel” redesign announcement, YouTube is clearly taking steps to transform itself from a video-only platform into an all-encompassing social environment.
Recent updates to LinkedIn’s ad model have opened up a world of opportunity for brands. Companies can now push their SlideShare content via LinkedIn ads. Plus, through a partnership with Media6Degrees, brands have the ability to make use of audience profiles to target users across the web. LinkedIn continues to grow and should be watched closely, especially by those operating in the B2B space.
Following Flickr’s 2012 Twitter integration, the image sharing network recently unveiled a new feature for its updated iOS app – incorporating hashtags on its mobile platform. The app has also started including the “@” symbol in usernames in addition to rolling out retro filters similar to Instagram. While tagging has always been supported on the channel, users can filter by hashtags to see relevant photos and compete in the network’s #FlickrFriday challenge. With this trendy hash symbol turning up everywhere, some wonder if Facebook will be next.
A key objective for most social campaigns is driving traffic to the brand’s website. Social analytics company, Simply Measured, recently shared ways to optimize Twitter engagement for driving website traffic. In addition to discovering influencers, the post recommends testing various content and calls to action while combining Twitter and web analytics to closely analyze the results.
Design, platform features and web analytics are just a few things impacted by recent changes to Pinterest. Get comfortable navigating the updated platform and make sure you’re taking advantage of the new changes to this ever evolving social network.
*LinkedIn is an Edelman client.
Image credit: Anders Adermark