Wednesday 25 April 2018

A Day in the Life: Michael, Senior Account Executive, San Francisco

Name: Michael Ni

What is your title/practice? Senior Account Executive, Edelman Digital, San Francisco

How many people are in your office? 113

In 140 characters, what does your job entail? Business-to-business digital strategy, social business, content creation and community management.
How do you commute to work in the morning? Luckily, San Francisco has a decent public transportation system but I’m sure some of my colleagues would beg to differ. Every day, I hop on the N Judah line in the Sunset District, where San Francisco’s Golden Gate Park meets the Pacific Ocean, and travel through the city to the Financial District.

What might you find yourself doing around 10 a.m. on a regular work day? It ranges from the usual client calls to discuss strategy and upcoming product launches to internal brainstorms and meetings with my colleagues.

What are your top two sources of news and how often do you check them? CNN and Engadget are my usual go-to sources for world news and updates on the latest tech gadgets. The apps on my smartphone provide breaking news throughout the day and I usually catch up on what I missed on my way to and from work.

Which social platform do you use most often? Working on the Digital team, it’s hard to choose a favorite or one I use most often. My top four would have to be Twitter (@MichaelNi), Facebook, Pinterest and LinkedIn. I’m a huge LinkedIn geek and follow its blog and various LinkedIn groups quite often. Pinterest is my secret obsession since I love to pin recipes and food porn.

How do you think the PR trends in your region differ from other regions? Working in San Francisco, we’re surrounded by people who are always looking for the next social platform or startup that’ll rise to online fame. It’s definitely a game we play to see who spots the new buzzing trend first. We’re always keeping our eyes and ears open to new sites and apps to determine whether they’re relevant to our clients.

What do you like best about your job? Each day is a different challenge – whether it’s learning new social media features or coming up with new ideas to increase social engagements or making sure our content stays relevant to what’s going on around the world.

What’s one thing you wish you knew as a recent college graduate? How to convey a message in 140 characters or less while keeping your audience engaged and responsive.

What’s your favorite part about the Edelman culture? Growing up in Hawaii, family means a lot to me. Coming up on my two-year anniversary with Edelman, I’m happy to say that I’ve found a new ‘ohana here – one that’s filled with smart and driven people from around the world.

How do you feel that the work you’re doing in PR will #ImpactTomorrow? Maintaining conversations online that’ll impact decisions made by people around the world.

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