Twitter continues to cater to advertisers while including some extra space in tweets. Meanwhile, Google says goodbye to ‘Reader and Pinterest sets up what could be an eventual dive into advertising. Enjoy this week’s Digital Dice!
This week, Twitter announced a new feature that allows users to insert line breaks within their 140 character posts. Tweeters can opt to spread out their notes, sentences or words over several lines, creating vertical copy instead of the traditional left-to-right. While the change will be supported online as well as through the Twitter’s mobile application, most third-party applications have yet to offer this feature. Initial reactions to the update are split between initial excitement and the fear that this could be yet another way for users to troll news feeds.
Google recently announced that Google Reader will be one of seven products that will be retired on July 1st, as part of an ongoing spring cleaning. First rolled out in 2005, the service aimed to make it easier for people to discover new content from their favorite websites. While the product has a loyal following, usage has steadily declined over the years. Today, news reading has largely shifted to social networks such as LinkedIn* and Twitter, demonstrating the constant evolution of how media is consumed.
It began with the release of a new advertising API available to third party users. Now, Twitter is taking it one step further with updates to its ads dashboard, which will allow brands to better measure the performance of their ads. “Advertisers will have a clear understanding of how different targetable audience segments engage with Promoted Tweet and Promoted Account campaigns — by device, location, gender and interest,” said Christopher Golda, Twitter’s Product Manager for Revenue. While Twitter’s move to help brands target ads has the potential to transform the entire user experience, it remains to be seen how this may affect spending habits on the platform.
Intuit, providing software for small businesses, has partnered with LinkedIn to help small business owners make better hiring decisions. Called “Hire Smart,” the initiative will kick off with a free event on April 27th in Mountain View, CA. Attendees will receive a discounted membership to LinkedIn’s First Hire package containing talent-finding software, along with discounted job listings. LinkedIn and Intuit are also brainstorming other cost-effective ways to solve problems for small businesses competing for talent with large enterprises.
Pinterest recently announced the release of web-based analytics allowing site owners to track how Pinterest users engage with their websites. Tracking both pins and pinners, the update provides access to impressions, referral traffic, total clicks and unique visitors arriving via Pinterest. With this free tool – as well as the roll-out of business accounts – many feel that the platform is setting the stage for ad products in the near future.
*LinkedIn is an Edelman client.
Image credit: Tomi Tapio