By now you’ve heard of Facebook’s updated news feed – but what does it mean for brands? Also, LinkedIn* Endorsements continue to grow and Simply Measured explains the importance of customer service Twitter handles. Meanwhile, “Half the Sky” sheds light on important women’s issues and Google reveals “how search works.” Enjoy this week’s Digital Dice.
Facebook recently revealed its new user interface which is being rolled out over the next few weeks. Featuring category-specific news feeds and increased visibility, this update provides multiple benefits for brands, especially through Facebook advertising. With the tagline “Goodbye Clutter Hello bright, beautiful stories,” the updated news feed provides an improved brand storytelling experience that users can (and should) become familiar with.
In fewer than six months since the launch of LinkedIn’s Endorsements feature, users have given each other over one billion endorsements for skills varying from Visual C++ (the first endorsement) to water treatment (the billionth). LinkedIn is using the feature to build a bank of experts with specific skills, allowing other users and companies to easily search for experts in particular areas. According to LinkedIn, users are four times more likely to have their profiles viewed if they have been endorsed.
In an attempt to draw attention to the issues surrounding women in developing countries, journalists Nicholas Kristof and Sheryl WuDunn partnered with Games for Change to develop a Facebook Game titled, Half the Sky: Turning Oppression into Opportunity for Women Worldwide. The online campaign is intended to increase awareness around women’s issues worldwide and ease users into the subject. Users who play can opt to donate both within the game and directly to its nonprofit partners, including Heifer International, ONE, Room to Read, and the United Nations Foundation.
Google recently launched a new website called How Search Works, which provides a behind-the-scenes look at search from start to finish and helps outline how algorithms answer queries. In addition to a new site, for the first time ever Google has also started sharing its Search Quality Rating Guidelines. The new guidelines are in a consumer friendly format, providing an official source and vocabulary around the subject.
According to research from social media analytics firm Simply Measured, 30% of top brands have created unique Twitter handles to address customer service related questions and concerns. This handle drives negativity away from a brand’s primary Twitter account, in addition to serving as an official resource for customers. Furthermore, research shows that requests for customer support on social channels have increased significantly – 25% – in the last three months. Simply Measured CEO Adam Schoenfeld notes, “with more and more consumers using Twitter to get help and make decisions, it’s important for brands to maintain an open communication channel and measure their customer service efficacy.”
*LinkedIn is an Edelman client.
Image credit: gringer