Sunday 22 April 2018

Digital Dice: Social Aggregators and Vending Machines

LinkedIn* turns its news aggregator into a moneymaking machine while social analysts assess the damage of Facebook’s latest bugs. Meanwhile, Twitter makes its way into vending machines and YouTube hits the “big screen.” Enjoy this week’s Digital Dice!

LinkedIn Is Turning Itself into a Very Valuable Media Company

Starting out as a simple news aggregator, LinkedIn Today initially capitalized on early success by expanding the platform to feature original content. LinkedIn CEO Jeff Weiner is now taking it one step further and has announced the incorporation of sponsored content, similar to BuzzFeed’s method of selling ad space on its many threads. As noted by Weiner, “insights from thought leaders and companies sharing white papers/ other valuable professional insights create incremental monetization opportunities through sponsored posts on the LinkedIn homepage.”

Hot Wheels Rolls Out Twitter-Enhanced Vending Machine

Toy-maker Hot Wheels introduced a number of Twitter-enhanced vending machines at the Canadian International Auto Show last month. The vending machines used Twitter’s location software to identify each user’s proximity and instructed them to tweet out a short message in order to receive a Hot Wheels-style 1968 Chevy Camaro. The experiment, which “turned men back into boys,” generated 1,500 tweets and tripled the number of followers for @HotWheelsCanada.

How Bad Did Analytics Bugs Fool Facebook Pages? Reach Looked Down 14% When It Wasn’t

Community managers are breathing a sigh of relief after several months of glitches in Facebook Insights had them believing that their page reach had decreased by a median of 14.29%. While the announcement was made in mid-February, it has taken several weeks worth of data to understand the true impact. According to EdgeRank Checker, a page with 750,000 fans would have had its reach underreported by around 31,000. While not all pages experienced this level of discrepancy, brands should keep a close eye on page metrics in the coming months and report on at least one month of data following the “fix” on February 25th.

YouTube Updates iOS App, Adds Send-to-TV Feature

A Send-to-TV feature was recently added to YouTube’s iOS app after being introduced to Android devices back in November. iPhone users can now send YouTube clips to Google TV as well as Xbox* and PlayStation 3 devices in order to view them on a larger screen. Optimizing video content for mobile devices and tablets has traditionally been a challenge for video marketers. It is now becoming increasingly important for brands to consider how videos will appear on a much larger screen as well.

4 Ways to Create Shareable Pinterest Images

With more than 40 million users, Pinterest is living proof that highly sharable, visually compelling content goes along way on social media. Simple tricks such as creating clear labels for website/blog photos to ensure that, if pinned, they will be easily understood can help brands maximize their impact. Explore additional tips and ensure that your content is Pinterest-ready.

*LinkedIn and Microsoft are Edelman clients.
Photo credit: Steve A Johnson

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